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Digital Marketing / Social Media Marketing / Reputation Management


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Apollo Corp


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Analyze, Create, Plan


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The Challenge

Unifying Brand and Lifestyle

Apollo Health and Beauty Care is the largest Private Label and Control Label Personal Care Manufacturer in Canada, servicing North America, Central and South America, Mexico, Europe and Asia.

Apollo approached icon1 to redesign their current web presence. The challenge was that their current website was outdated, wasn’t responsive across all platforms and the information was difficult to understand. Their current site did not reflect the behemoth that is Apollo Corp.

Apollo also required a social media presence along with a digital marketing and product awareness campaign to cement themselves as industry leaders.

Reputation Management was also on the agenda to ensure that when searched on Google the information showing up was a true reflection of Apollo and its executive stakeholders.


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216% IMPROVEMENT
IN ONLINE REPUTATION
57+ Keywords Ranked on First Page of Google

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216% IMPROVEMENT
IN ONLINE REPUTATION
57+ Keywords Ranked on First Page of Google

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Our Approach

DIFFERENT NEEDS REQUIRE DIFFERENT SOLUTIONS

Icon1 revamped Apollo’s web presence, creating a new look and feel of their website while also showcasing the large imprint Apollo had in the health and beauty industry. Icon1 implemented a high-level social media campaign by creating accounts and content across social media platforms such as Twitter, Pinterest, LinkedIn and Facebook.

Resources were invested in a SEO campaign focusing on specific keywords to bring up Apollo’s Google rankings, which in turn also positively impacted the parallel Reputation Management initiative.

Icon1 also created an aggressive digital marketing campaign and launched a sister site called The Savvy Beauty that served as an online resource to market Apollo’s private label products.

This additional forum created a platform where Apollo could showcase their products while also providing beauty tips, tricks and hacks for their demographic of health and beauty consumers.


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The Results

PLEASURE IN THE JOB PUTS PERFECTION IN THE WORK

Apollo immediately experienced a remarkable online reputation improvement that was upwards of 200%. Icon1 successfully ranked over 57 keywords on the first search page of Google through SEO and landing page optimization.

The increase of traffic to Apollo’s website and sister site The Savvy Beauty was substantial with improved user engagement, consumer interest and product awareness in their brand.

The Reputation Management and social media initiatives highlighting Apollo’s strengths and brand awareness was a huge success through icon1’s elegantly targeted digital marketing campaigns and social media marketing strategies.

Schedule a Demo Today

We are creative partners always looking for the next challenge.