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CUSTOM WORDPRESS DEVELOPMENT / INFORMATION ARCHITECTURE / DIGITAL MARKETING / BRANDING


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Financial Fighter


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Fighting for your website


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The Challenge

TELL THE TRUTH AND WORK HARD

Simply put, Ian Webster is the Financial Fighter. He is the company and the brand. Ian started Financial Fighter after working for a major financial organization and after personally experiencing being treated more as a “transaction” rather than a client. Inspired and determined to make a difference for those that truly needed it, with a focus on people over profits, Financial Fighter was born.

Ian approached icon1 because his initial website was difficult to navigate, the design was confusing and messy and was not reflective of who he was and the services he offered. This in turn affected his brand message, web presence and user engagement. Ian’s request was that icon1 create a financial site that was the antithesis of any other corporate financial site that was out there, while also injecting his character and personality into the site.


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“MY WEBSITE IS A GREAT REFLECTION OF WHO I AM AND WHAT I STAND FOR. I WOULD BE MORE THAN HAPPY TO SPEAK WITH ANYONE INTERESTED IN MY EXPERIENCE. THANK YOU ONCE AGAIN ICON1."
–Ian Webster, Owner, Financial Fighter

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“MY WEBSITE IS A GREAT REFLECTION OF WHO I AM AND WHAT I STAND FOR. I WOULD BE MORE THAN HAPPY TO SPEAK WITH ANYONE INTERESTED IN MY EXPERIENCE. THANK YOU ONCE AGAIN ICON1."
–Ian Webster, Owner, Financial Fighter

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Our Approach

KEEPING IT REAL AND RAW

Our first undertaking was sitting down with Ian and setting aside time to truly get to know him, his philosophy, the services he offered and the clientele he was servicing. With a solid understanding of who Ian is, the tools he has available and his demographic of clients, icon1 created a custom WordPress website to showcase, his personality and his work.

We created a simple and clean site that complimented the PPC advertising campaign Ian was doing to increase conversion rates. Icon1 also worked with the PPC company to generate ideas to maximize Ian’s returns. By keeping it straightforward and simple with a “blue collar” feel, icon1 was able to capture exactly what Ian wanted.


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Our Results

HONESTY NEVER LOOKED SO GOOD

Icon1 revamped Ian’s website, improved conversion rates, increased leads, improved client retention, user engagement and overall online web presence. We could go on and on about what we did and the great experience we had working with Ian Webster, but it's best left in his own words:

“Icon1 Communications did a wonderful job grasping my creative thoughts and putting them to paper to create a fantastic website which was easy to read and maneuver. The lines are clean, and the artwork is quite creative and brilliant. I wanted to ensure that in my role as an independent financial advisor that my company website was very different to what people were accustomed to seeing. My website is a great reflection of who I am and what I stand for. I would be more than happy to speak to anyone interested in my experience. Thank you once again Icon1.”

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