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SEVEN VIEW CHRYSLER DODGE JEEP RAM


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JEEP JAMBOREE


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UNLIMITED POSSIBILITIES


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THE CHALLENGE

Icon1 has been working with Seven View for several years developing all their digital and print marketing campaigns. Through this work, icon1 came up with an idea for creating a dealership event marketing experience, to promote Seven View and their vehicles.

We approached Seven View with a Jeep Jamboree event proposal and they loved it! Their only requirements were that the event would have to be engaging, fun and that the people attending would have a memorable Jeep experience.

With only those two requirements to abide by, icon1 was left with free reign to create and spearhead Jeep Jamboree. With some brainstorming we realized that the average Jeep owner is a Jeep enthusiast. And that being a Jeep owner is like being part of an exclusive club, a club that is comprised of lifelong and proud members

Being Jeep enthusiasts ourselves, we couldn’t help but think that no other car had the brains, beauty and brawn like a Jeep to headline our event, and no better following to tap into.


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875+ PEOPLE ATTENDED
72% INCREASE IN ATTENDANCE
63% OF PEOPLE TOOK THE OFF-ROAD COURSE
100% OF PEOPLE ENJOYED THE CAR CRUSH
350+ NEW CLIENT LEADS CAPTURED

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875+ PEOPLE ATTENDED
72% INCREASE IN ATTENDANCE
63% OF PEOPLE TOOK THE OFF-ROAD COURSE
100% OF PEOPLE ENJOYED THE CAR CRUSH
350+ NEW CLIENT LEADS CAPTURED

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ADVENTURE AWAITS

Once we got the green light, the next step was to figure out how to execute the Jeep Jamboree event. Marketing and promoting the event to get the word out was the first step. Through several different marketing channels and a little bit of a grassroots approach, icon1 created a website for the event, social media presence, circulated flyers, had commercials on the radio, reached out to Jeep clubs and even created a custom logo and badge for the event.

Since Jeep is the premier off-roading vehicle, creating an off-roading course seemed like a natural fit. We emptied out the dealership car lot and with the help of the BAJA club created an impressive off-road course equipped with rumble strips, steep climbs and articulation obstacles.

To compliment the off-road course, a couple of monster Jeeps (courtesy of BAJA) capable of ruthlessly crushing some smaller cars were brought in. Icon1 also reached out to Jeep related vendors to showcase their services and products, brought in live music, gave away Jeep related awards, free t-shirts and had an extensive display of Jeeps available for test drives.


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Our Results

LIFE IS MORE EXCITING WITH JEEP

The Seven View Jeep Jamboree event was a huge success for the dealership and a massive hit with all the people who attended. It was such a hit the first year that the following year it was brought back with an even larger audience of people showing up and participating.

Creating the Jeep Jamboree event and experiencing the turnout and excitement it created, solidified that Jeep owners are truly Jeep enthusiasts. The experience from the event left a lasting, positive impression and created great memories that have lasted well beyond the event itself. Red Bull even dropped by unannounced because of all the buzz to hand out free Red Bull to people.

The ROI that Seven View received was that people who attended the Jeep Jamboree events returned as clients (even years later), those that had Jeeps returned to the dealership for parts and service. Seven View received referrals from people who attended the Jeep Jamboree events because they had such a great experience with the Seven View staff.

No dealership in the Greater Toronto Area had until that point, or since, put on this kind of large scale marketing experience event and generated the impressive repeated turnout that Seven View has.

Due to popular demand the Seven View Jeep Jamboree event is being resurrected in 2019 to coincide with Seven View’s 40th anniversary.

Schedule a Demo Today

We are creative partners always looking for the next challenge.