The Challenge

Ready. Set. Go.

Symantec is an international corporation that is one of the global leaders in cybersecurity software and services.

Symantec approached icon1 with an urgent request of developing a Registration System for them within a quick turnaround and limited oversight. In addition to the pressing timeline, Symantec had explicit criteria that the Registration System had to capture.

“ICON1 DEMONSTRATED THEIR ABILITY TO ADHERE TO STRINGENT CORPORATE BRAND GUIDELINES AND YET COME UP WITH EYE-CATCHING ASSETS THAT CONVERT.”
–Steve Tso, Country Marketing Manager, Canada

Our Approach

CHALLENGE ACCEPTED

Within a week, icon1 developed and launched a Registration System for Symantec, adhering to their specific requirements. With limited oversight, icon1 relied on Symantec’s protocol with their brand guidelines in creating the Registration System.

The system was able to collect data from the site, conduct a real-time random draw based on the amount of online ballots generated and was able to be linked to social media sites for heightened exposure.

Our Results

ENDPOINT ACHIEVED

With the quick turnaround, limited oversight and customizations required, icon1 launched Symantec’s Registration System without a hitch.

Our initial experience with Symantec was so positive, that it has led to more work with several other registration sites that we’ve developed for their other events.

"Robert and his team at Icon 1 have repeatedly helped us out by providing high quality marketing services with quick turnaround times and great pricing. They have demonstrated their ability to adhere to stringent corporate brand guidelines and yet come up with eye-catching assets that convert.

They function independently, requiring little guiding input, freeing me up to do my job."

Steve Tso
Country Marketing Manager, Canada
Symantec Corp.

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