Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/script-loader.php on line 706

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/script-loader.php on line 706

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/script-loader.php on line 707

Deprecated: Array and string offset access syntax with curly braces is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/script-loader.php on line 707

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/load.php on line 760

Notice: Trying to access array offset on value of type bool in /home/jmzmd3di94hi/public_html/wp-includes/theme.php on line 2354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 4796

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 4796

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 4796

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 4796

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 4796

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 4796

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 4796

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 4796

Deprecated: implode(): Passing glue string after array is deprecated. Swap the parameters in /home/jmzmd3di94hi/public_html/wp-content/plugins/fast-velocity-minify/libs/matthiasmullie/minify/src/CSS.php on line 518

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 4796

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 4796


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 2697
DIGITAL MARKETING / BRAND IDENTITY & AWARENESS / SEO / PPC / CUSTOM WEB DEVELOPMENT


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 2697
The Savvy Beauty


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 2697
More than just tips & tricks.


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 2697

The Challenge

Discovering Beauty

While working with Apollo Corp, icon1 discovered that there was no investment being made into the brand and product awareness of their Equate products. Though Apollo is the largest private label manufacturer in North America and their products are found nationally in stores such as Walmart, they weren’t taking advantage of the value of digital marketing and brand awareness.

From that eureka moment The Savvy Beauty was born to compliment Apollo Corp and their products.

The challenge was taking a great idea and bringing it to life. With little oversight, icon1 created and deployed The Savvy Beauty as a health & beauty website where the savviest beauty enthusiasts and influencers could share their favourite Equate products, tips and beauty hacks.

We had to create a platform that advertised, marketed and drove interest and traffic in an organic fashion to attract Apollo’s demographic, while also being engaging and informative. The most pressing demand was to impact a large landscape across North America with a limited budget.


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 2697
There are
hundreds
of different
ways of
being savvy

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 2697

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 2697
There are
hundreds
of different
ways of
being savvy

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 2697

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 2697

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 2697

Our Approach

Be Your Own Kind of Beautiful

Icon1 created and built a health, beauty and lifestyle website that was rich in content, blogs and vlogs, while also being visually pleasing and informative. Organic, fresh content was our primary focus.

Once the website was created and a web presence developed, icon1 then took it to the next level and splashed The Savvy Beauty across all social media platforms, including creating a YouTube channel.

With Apollo giving icon1 free reign to create and navigate, The Savvy Beauty took on a life of its own. With the addition of SEO, PPC and Facebook ads it increased brand and product exposure.


Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/jmzmd3di94hi/public_html/wp-includes/formatting.php on line 2697

Our Results

Beauty is a Rainbow

The unprecedented aspect of this project was up until The Savvy Beauty was created, there were no other manufacturing companies that were advertising their products to their demographic. This was traditionally left to the suppliers.

This added an edge to Apollo’s playbook and helped maintain and grow their shelf space in stores and increase their sales due to brand recognition. The website and YouTube channel garnered high rankings on Google and YouTube with over 150,000+ views on their videos.

A direct ROI from The Savvy Beauty came from the data being used to secure contracts with leading retailers to carry Equate products in their stores expanding their already large footprint.

Schedule a Demo Today

We are creative partners always looking for the next challenge.