While working with Apollo Corp, icon1 discovered that there was no investment being made into the brand and product awareness of their Equate products. Though Apollo is the largest private label manufacturer in North America and their products are found nationally in stores such as Walmart, they weren’t taking advantage of the value of digital marketing and brand awareness.
From that eureka moment The Savvy Beauty was born to compliment Apollo Corp and their products.
The challenge was taking a great idea and bringing it to life. With little oversight, icon1 created and deployed The Savvy Beauty as a health & beauty website where the savviest beauty enthusiasts and influencers could share their favourite Equate products, tips and beauty hacks.
We had to create a platform that advertised, marketed and drove interest and traffic in an organic fashion to attract Apollo’s demographic, while also being engaging and informative. The most pressing demand was to impact a large landscape across North America with a limited budget.
Be Your Own Kind of Beautiful
Icon1 created and built a health, beauty and lifestyle website that was rich in content, blogs and vlogs, while also being visually pleasing and informative. Organic, fresh content was our primary focus.
Once the website was created and a web presence developed, icon1 then took it to the next level and splashed The Savvy Beauty across all social media platforms, including creating a YouTube channel.
With Apollo giving icon1 free reign to create and navigate, The Savvy Beauty took on a life of its own. With the addition of SEO, PPC and Facebook ads it increased brand and product exposure.
Beauty is a Rainbow
The unprecedented aspect of this project was up until The Savvy Beauty was created, there were no other manufacturing companies that were advertising their products to their demographic. This was traditionally left to the suppliers.
This added an edge to Apollo’s playbook and helped maintain and grow their shelf space in stores and increase their sales due to brand recognition. The website and YouTube channel garnered high rankings on Google and YouTube with over 150,000+ views on their videos.
A direct ROI from The Savvy Beauty came from the data being used to secure contracts with leading retailers to carry Equate products in their stores expanding their already large footprint.
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