“icon1 helped Unity 3D launch a new integrated Conference Portal ”

The Challenge

What Helps People, Helps Business

Unity 3D is the creator of the world’s most widely used real-time 3D development platform, working alongside partners such as Facebook, Google and Microsoft. Experiences made with Unity 3D reach nearly 3 billion devices worldwide and counting!

Unity 3D was a sponsor for a Samsung event and experienced the Conference Portal icon1 had developed for Samsung and loved it! Unity 3D immediately contacted icon1 and were eager to work with us to create a customized and fluid Sponsorship and Conference Portal to engage their sponsors and support their stakeholders with backend capabilities.

Unity 3D presented icon1 with a series of requirements for their Conference and Sponsorship Portal that needed to be cost-effective, easy-to-use, scalable and customized to their specific workflows. The most pressing requirement was that all of it needed to be developed within a two month turnaround for the opening of Unity’s Berlin event.

Unity is Strength
when there is teamwork
and collaboration, wonderful
things can be achieved.
Unity is Strength
when there is teamwork
and collaboration, wonderful
things can be achieved.

Our Approach


Unity 3D provided icon1 with their current “as is” situation to identify their current problems, specific requirements and needs. Icon1 mapped out all the deliverables required and pain points such as the archaic methods of communicating through PDF’s, emails, excel files and fragmented systems.

The Conference Portal was created first, followed by the development of the Sponsorship Portal, both were then fused together to create an end-to-end system for Unity’s requirements.

The exposure Unity 3D had at Samsung’s event to icon1’s software allowed for a fluid and effortless transition because they fell in love with it even before they began using icon1’s software themselves.

Our Results


Icon1 worked with Unity 3D to create full circle internal systems and portals where sponsors can come, learn and participate in Unity’s events. The new portals created hype to attract new sponsorships and retain current ones.

The backend capabilities allowed stakeholders to review and approve sponsor applications, manage workflows, access real-time data and enabled clear, high-level oversight on all aspects of Conference and Sponsorship deliverables.

Unity 3D experienced increased sponsorships, higher sponsor engagement and retention leading to increased ROI. The request to collect required information was cohesive and streamlined, time efficiencies were tightened and Unity’s web presence and marketing influences became more impactful.

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