VersaPay
icon1 was instrumental in designing and developing Versapay’s new website
with a core focus in driving their leads.
The Challenge
Creating the New Standard in Accounts Receivable Automation
Founded in 2006, VersaPay has combined technology and business innovation in reinventing the entire accounts receivable process. So it was a natural fit when they reached out to icon1, looking for the same qualities they had built their company foundation on.
Our challenge was to create a custom designed WordPress website and blog that would increase leads, traffic, improve conversion rates and build authority in the financial technology industry highlighting VersaPay’s expertise.
Another requirement involved with the redesign of VersaPay’s website was planning out how to present each informational platform in a sophisticated, professional and visually engaging way.
ON USER’S ABILITY
TO FIND
INFORMATION!
ON USER’S ABILITY
TO FIND
INFORMATION!
Our Approach
Simplicity is Strength
VersaPay’s needs had outgrown their current website and users were finding the site confusing, hard to navigate, with too much information, resulting in a loss of leads.
Our objective was to innovate and structure a new website to encourage interest, drive traffic and showcase the benefits of using VersaPay’s ARC cloud-based platform.
Our approach was to organize immense amounts of information into a logical and simple structure that could be accessible to new and existing clientele.
A new website had to be created within a two month turnaround to meet VersaPay’s requirements.
Our Results
NUMBERS MATTER
104% INCREASE IN USER ENGAGEMENT
LIKELY TO RETURN INCREASED 15%
158% INCREASE IN VIDEO VIEWS
With the expertise of icon1 developers and designers under a very aggressive timeline, we successfully relaunched the new revamped online presence of VersaPay in early 2018.
The successful relaunch of VersaPay marked an overall increase in lead captures, user experience, user engagement and digital marketing.
We are proud to say that DECOSTA conducted an external 36 day study vetting our relaunch to glowing reviews.
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