Weston Flooring
"icon1 maximized the growth of our business."
The Challenge
HIGH FASHION EDITORIAL MEETS FLOORING
Founded in 1974, with over 40 years of servicing Ontario, Weston Flooring has positioned themselves as Canada’s most trusted source when it comes to all things flooring. When the time came to revamp Weston Flooring's web presence and implement digital marketing strategies, they sought out a company that could take them to the next level.
Our challenge was to create a new responsive online web presence that reflected the corporate enterprise Weston Flooring had grown into. We were tasked with designing a sleek, modern, fashion meets flooring online presence that showcased the qualities Weston Flooring had built their brand on.
Along with the design and development of a revamped online presence, icon1 also focused efforts on SEO strategies and a cleanup of broken links that were diverting business away from Weston Flooring.
COMBINED WITH EXCEPTIONAL SERVICE
COMBINED WITH EXCEPTIONAL SERVICE
Our Approach
TAKING IT ONE STEP AT A TIME
Icon1 approached this project in segments. First we met with Weston Flooring stakeholders to discuss options and provide suggestions in how best to bring their vision to life.
Showcasing Weston Flooring as an industry leader required moving away from the family feel of their old website to an enterprise style web presence. Icon1 also devoted focus on improving their online search rankings through SEO strategies, ensuring that they were the top search results showing up on Google.
Another integral approach was to ensure that the broken links that were showing up on Google were remedied, therefore ensuring that Weston Flooring's customers were no longer being poached by competing companies.
Our Results
WHEN YOU DO GOOD WORK,
PEOPLE WILL NOTICE YOU
With a clear vision and working closely with Weston Flooring, icon1 was able to create a new sleek and modern web presence that had the look and feel of a high-end catalog.
Weston Flooring experienced improved traffic to their website, higher consumer engagement and an uptick in positive reviews that had a direct positive impact of their brand and an increase on their ROI.
The investment in SEO, Google search rankings and the cleanup of broken links ensured that Weston Flooring was at the forefront of all searches related to flooring in Canada and anchored their reputation as an industry leader online.
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